Product Owner

The Product Owner provides organization, and helps build vision and direction into the Agile team.

“Ownership”

The word “owner” in Product Owner refers to the responsibilities taken on in this role. They agree to be the primary care giver to ensure that the vision of the product is clearly laid out.

In contrast to the “Sponsor” this isn’t an individual who pays for the product, or controls the organization. This is an individual given authority to make decisions for the best interest of the Product at the working level.

“Market Understanding”

A strong Product Owner is able to research, evaluate and understand market trends around the product or products. They can evaluate needs not just from the client and subject matter experts, but from all stakeholders who use, participate in or are impacted by the product.

“Collaboration”

A strong Product Owner is highly interactive, collaborative, and looks to help improve communication, transparency and openness with all participants.

Daily Responsibilities

• Updates items and adds items to the backlog for the product based on all stakeholders’ feedback.
• Prioritizes items based on the organization’s overall strategy.
• Maps out dependencies for items (with assistance from the Scrum Master and Developers) to establish working level order of tasks.
• Attends and participate in Team’s Daily Standup

Weekly Responsibilities

• Evaluates if Tasks Completed are acceptable.
• Meets with Stakeholders to consider their needs.

Sprintly Responsibilities

• Evaluates Sprint Progress with the Scrum Master, and participates in retrospectives to help improve the team’s way of working.
• Evaluates if work in a Sprint should go live, and assists in planning releases.
• Gains buy-in, and liases with the Stakeholders, Clients and End Users.
• Delivers clear task specifications to developers.
• Supports and “runs” the Demo/Review for each Sprint.

Long-Term Responsibilities

• Creates journey maps.
• Researches the market for innovative ideas to incorporate and share.
• Researches and support the Scrum Master, and Technical Leads in understanding modern and sustainable development processes.
• Helps management juggle budget, time, scope and priority for the project.
• Develops and maintains the product roadmap based on working level activity.
• Helps ensure the team is line with the product goals.

“Product Ownership in a Nutshell” (English Only)

If not accessible below, you can access it from another device via : https://www.youtube.com/watch?v=502ILHjX9EE